But when it comes to the critical presentation phase, how do you earn the support of decision makers in the room? What the Experts Say Without a winning delivery, even the best-laid business plans are at a disadvantage. Craft an emotional story You may be tempted to stick to facts and figures to do the persuading for you, but great presenters know that the best way to hook an audience is through a story. But the more you can inject an emotional appeal or human connection into your narrative, the stronger and more memorable your case will be. That could mean illustrating the effects of a proposed customer management system with testimonials from actual customers, or describing how the data-sharing project you want to expand helped keep employees connected during a major outage.
9+ Case Analysis Examples – PDF, Word
Business Case Results Deliver Proof, Build Confidence Reduce Risk
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7 Favorite Business Case Studies to Teach—and Why
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Writing Skills:. Subscribe to our FREE newsletter and start improving your life in just 5 minutes a day. A business case is intended to convince key decision-makers of the merits of a particular course of action.