Unless you are one of those rare individuals who likes working with numbers, you've probably been avoiding writing your salon marketing plan. Managing the day to day running of your business and keeping to the financial plan of a salon don't always go together. Keeping track of your bookings, which services to provide, which products to use and if your pricing is set right is paramount to knowing if you're doing well. Of course, to be successful in business today, and stay ahead of your competitors tomorrow, you also need to be a whiz at marketing. But salon marketing goes way beyond placing an ad in the local paper which isn't effective these days and writing a short salesy post on Facebook.
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People seek beauty. They are constantly looking to improve what they have or give themselves a whole new look. They drop by the nearest hair and beauty salon to be pampered by stylists and beauticians to style their tresses, shape their eyebrows, and color their nails — all for a few or more bucks. An hour in a hair and salon shop every month and one emerges confident and ready to take on the world. It is no wonder that hair and salon business remains one of the rapidly growing industries today. According to industry insiders, the growing popularity of day spas accounts for the increase in sales on the hair and salon industry.
16+ SPA and Salon Business Plan Examples in PDF | MS Word | Google Docs | Apple Pages
We all know this. But how come so many salon owners start their salon business without a salon business plan? Creating a salon business plan may seem like a daunting task. Salon owners I meet procrastinate over their business plan because of the idea that a salon business plan needs to be a massive, 50 page, document with a lot of details.
Finding your hair salons target market is an important step in formulating a proper plan for your business. Every salon focuses on a certain demographic, whether it is based on gender, price or type of hair styling. Only by identifying who your potential customers are, and focusing on their needs and requirements, can your salon hope to be successful.