Please join StudyMode to read the full document. It is a parable that now Indian retail industry requires lots more of fashion. The organized retailing is developing at rapid speed. It is agreeable to all that fashion is a vital part of both the retail industry as well as the brands. Fashion has led the retail industry boom and it has sustained its dominance in malls, markets and stores. With radically changing fashion and retail industry, the Indian consumers are facing considerable transformation.
Essay On Brand Awareness
Brand Awareness In Amazon - Words | Cram
A brand is an important asset for business organizations. Theoretically, a brand is defined as a name, logo or symbol used to identify a product and also to differentiate the product with competitors. To win a business competition, business organizations need to have brand equity. To date, advertising is the common way used to build brand equity. While advertising has been recognized as an effective tool to build brand equity, it spends lot of resources. Therefore there is a need to find an alternative strategy.
Essays on Brand
The gems and jewellery industry occupies an important position in the Indian economy and is one of the fastest growing industries in the country. In the late s, the Indian jewellery market witnessed a shift in consumer perceptions of jewellery. Apart from its historical religious significance, Jewellery is valued as an important savings and investment vehicle in India. Gold jewellery is the preferred jewellery worn by women in India irrespective of their religious beliefs.
Marketing can easily figure out the satisfaction criteria of the customers, market offerings and value of which customers are keen on. According to Kotler, P. Targeting and capturing customers is one of the most difficult jobs for the companies, marketing strategy ease the way capturing the customers effectively.