Case studies are a popular research method in business area. Case studies aim to analyze specific issues within the boundaries of a specific environment, situation or organization. According to its design, case studies in business research can be divided into three categories: explanatory, descriptive and exploratory. This type of case studies focus on phenomena within the contexts of real-life situations.
Quota sampling: Definition, types, examples, steps, and more
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The research design includes the conceptual framework of the research process which involves the data collection process and the sampling techniques employed for the conduct of the research. It is the blueprint of the procedure which contains the tools employed for data collection process and data analysis. The research design encompasses the kind of research strategy employed for the conduct of research upon which the data collection methods and the sample size and techniques are based. The research design in this particular dissertation involves the use of case study research strategy where the data is collected from the participants belonging to Sainsbury which includes the customers, employees and the managers of Sainsbury.
A case study in research is basically a strategy and empirical investigation which includes analysis of the real phenomenon. Many students pursuing masters or PhD. In this article, our professional by providing the guideline about a case study is resolving the queries of students.
Case studies are research methodologies that are used and analyzed in order to depict principles; they have been usually used in social sciences. They are research strategies and experiential enquiries that seek to examine various phenomena within the real-life context. Case studies seek to explain and give details in the analysis of people and events. There are several pros that back case studies and there are cons too that criticize them.